How customers think essential insights into the mind of the market

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Bibliographic Details
Main Author: Zaltman, Gerald
Format: Printed Book
Language:English
Published: Boston Harvard Business School Press 2003
Subjects:
Consumer Behaviour > Creative thinking > Marketing- psychological aspects > Consumers- psychology > Consumer behaviour- psychological aspects
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How customers think essential insights in to the mind of the market
by Zaltman, Gerald
Published 2003
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How customers think: essential insights into the mind of the market
by Zaltman, Gerald
Published 2003
Printed Book
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