How customers think essential insights into the mind of the market

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書目詳細資料
主要作者: Zaltman, Gerald
格式: Printed Book
語言:English
出版: Boston Harvard Business School Press 2003
主題:
Consumer Behaviour > Creative thinking > Marketing- psychological aspects > Consumers- psychology > Consumer behaviour- psychological aspects
實物特徵
Item Description:School of Management Studies
實物描述:323p.

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