How customers think essential insights into the mind of the market

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Detaylı Bibliyografya
Yazar: Zaltman, Gerald
Materyal Türü: Printed Book
Dil:English
Baskı/Yayın Bilgisi: Boston Harvard Business School Press 2003
Konular:
Consumer Behaviour > Creative thinking > Marketing- psychological aspects > Consumers- psychology > Consumer behaviour- psychological aspects
Diğer Bilgiler
Diğer Bilgileri:School of Management Studies
Fiziksel Özellikler:323p.

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