How customers think essential insights into the mind of the market

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書誌詳細
第一著者: Zaltman, Gerald
フォーマット: Printed Book
言語:English
出版事項: Boston Harvard Business School Press 2003
主題:
Consumer Behaviour > Creative thinking > Marketing- psychological aspects > Consumers- psychology > Consumer behaviour- psychological aspects
その他の書誌記述
記述事項:School of Management Studies
物理的記述:323p.

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