How customers think essential insights into the mind of the market

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Bibliografski detalji
Glavni autor: Zaltman, Gerald
Format: Printed Book
Jezik:English
Izdano: Boston Harvard Business School Press 2003
Teme:
Consumer Behaviour > Creative thinking > Marketing- psychological aspects > Consumers- psychology > Consumer behaviour- psychological aspects
Opis
Opis djela:School of Management Studies
Opis:323p.

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