How customers think essential insights into the mind of the market

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Détails bibliographiques
Auteur principal: Zaltman, Gerald
Format: Printed Book
Langue:English
Publié: Boston Harvard Business School Press 2003
Sujets:
Consumer Behaviour > Creative thinking > Marketing- psychological aspects > Consumers- psychology > Consumer behaviour- psychological aspects
Description
Description:School of Management Studies
Description matérielle:323p.

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