How customers think essential insights into the mind of the market

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Xehetasun bibliografikoak
Egile nagusia: Zaltman, Gerald
Formatua: Printed Book
Hizkuntza:English
Argitaratua: Boston Harvard Business School Press 2003
Gaiak:
Consumer Behaviour > Creative thinking > Marketing- psychological aspects > Consumers- psychology > Consumer behaviour- psychological aspects
Deskribapena
Alearen deskribapena:School of Management Studies
Deskribapen fisikoa:323p.

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