How customers think essential insights into the mind of the market

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Detalles Bibliográficos
Autor principal: Zaltman, Gerald
Formato: Printed Book
Lenguaje:English
Publicado: Boston Harvard Business School Press 2003
Materias:
Consumer Behaviour > Creative thinking > Marketing- psychological aspects > Consumers- psychology > Consumer behaviour- psychological aspects
Descripción
Notas:School of Management Studies
Descripción Física:323p.

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