How customers think essential insights into the mind of the market

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Bibliografiske detaljer
Hovedforfatter: Zaltman, Gerald
Format: Printed Book
Sprog:English
Udgivet: Boston Harvard Business School Press 2003
Fag:
Consumer Behaviour > Creative thinking > Marketing- psychological aspects > Consumers- psychology > Consumer behaviour- psychological aspects
Beskrivelse
Emne beskrivelse:School of Management Studies
Fysisk beskrivelse:323p.

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