How customers think essential insights into the mind of the market

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Manylion Llyfryddiaeth
Prif Awdur: Zaltman, Gerald
Fformat: Printed Book
Iaith:English
Cyhoeddwyd: Boston Harvard Business School Press 2003
Pynciau:
Consumer Behaviour > Creative thinking > Marketing- psychological aspects > Consumers- psychology > Consumer behaviour- psychological aspects
Disgrifiad
Disgrifiad o'r Eitem:School of Management Studies
Disgrifiad Corfforoll:323p.

Eitemau Tebyg