Cita APA

Zaltman, G. (2003). How customers think: Essential insights into the mind of the market. Harvard Business School Press.

Citación estilo Chicago

Zaltman, Gerald. How Customers Think: Essential Insights into the Mind of the Market. Boston: Harvard Business School Press, 2003.

Cita MLA

Zaltman, Gerald. How Customers Think: Essential Insights into the Mind of the Market. Harvard Business School Press, 2003.