APA Edition Citation

Jones, J. P. (2000). Behind powerful brands: From strategy to campaign. Tata Mc-Graw-Hill.

Chicago Edition Citation

Jones, John Philip. Behind Powerful Brands: From Strategy to Campaign. New Delhi: Tata Mc-Graw-Hill, 2000.

MLA Edition Citation

Jones, John Philip. Behind Powerful Brands: From Strategy to Campaign. Tata Mc-Graw-Hill, 2000.

Warning: These citations may not always be 100% accurate.