Jones, J. P. (2000). Behind powerful brands: From strategy to campaign. Tata Mc-Graw-Hill.
Chicago-tyylinen lähdeviittausJones, John Philip. Behind Powerful Brands: From Strategy to Campaign. New Delhi: Tata Mc-Graw-Hill, 2000.
MLA-viiteJones, John Philip. Behind Powerful Brands: From Strategy to Campaign. Tata Mc-Graw-Hill, 2000.
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