Gilmore, F. (2003). Brand warriors: Corporate leaders share their winning strategies. Profile.
Chicago Edition CitationGilmore, Fiona. Brand Warriors: Corporate Leaders Share Their Winning Strategies. U.K: Profile, 2003.
MLA Edition CitationGilmore, Fiona. Brand Warriors: Corporate Leaders Share Their Winning Strategies. Profile, 2003.
Warning: These citations may not always be 100% accurate.