APA Edition Citation

Parry, M. E. (2002). Strategic marketing management: A means-end approach. Tata McGraw-Hill.

Chicago Edition Citation

Parry, Mark E. Strategic Marketing Management: A Means-end Approach. New Delhi: Tata McGraw-Hill, 2002.

MLA Edition Citation

Parry, Mark E. Strategic Marketing Management: A Means-end Approach. Tata McGraw-Hill, 2002.