APA Edition Citation

Lilien, G. L., & Kotler, P. (1999). Marketing models. Prentice Hall.

Chicago Edition Citation

Lilien, Gary L., and Philip Kotler. Marketing Models. New Delhi: Prentice Hall, 1999.

MLA Edition Citation

Lilien, Gary L., and Philip Kotler. Marketing Models. Prentice Hall, 1999.