APA Edition Citation

Lehmann, D. R. (1997). Analysis for marketing planning/4e. Irwin.

Chicago Edition Citation

Lehmann, Donald R. Analysis for Marketing Planning/4e. London: Irwin, 1997.

MLA Edition Citation

Lehmann, Donald R. Analysis for Marketing Planning/4e. Irwin, 1997.

Warning: These citations may not always be 100% accurate.