Marketing management analysis, planning, implementation and control

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Bibliographic Details
Main Author: Kotler, Philip
Format: Printed Book
Language:English
Published: New Delhi Prentice-Hall of India 1998
Edition:9th ed.
Subjects:
Marketing management > Marketing insight > Marketing memo > Sales management
Description
Item Description:School of Management Studies- Commerce
Physical Description:xxxvii, 789p Book
ISBN:8120311787

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