Strategic brand management creating and sustaining brand equity

Liknande verk

• Strategic brand management : creating and sustaining brand equity long term/
  av: Kapferer, Jean-Noël
  Publicerad: (2000)
• Strategic brand management: creating and sustaining brand equity long term/
  av: Kapferer, Jean-Noel
  Publicerad: (2000)
• Strategic brand management : new approaches to creating and evaluating brand equity /
  av: Kapferer, Jean-Noel
  Publicerad: (1994)
• New strategic brand management: Creating and sustaining brand equity long term /
  av: Kapferer, Jean- Noel
  Publicerad: (2004)
• The new strategic brand management : creating and sustaining brand equity long term /
  av: Kapferer, Jean-Noel
  Publicerad: (2004)