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Strategic brand management creating and sustaining brand equity
| Главный автор: | Kapferer, Jean-Noel |
|---|---|
| Формат: | Printed Book |
| Язык: | English |
| Опубликовано: |
London
Kogan
1997
|
| Редактирование: | 2nd ed. |
| Предметы: |
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