Strategic brand management creating and sustaining brand equity

Antzeko izenburuak

• Strategic brand management : creating and sustaining brand equity long term/
  nork: Kapferer, Jean-Noël
  Argitaratua: (2000)
• Strategic brand management: creating and sustaining brand equity long term/
  nork: Kapferer, Jean-Noel
  Argitaratua: (2000)
• Strategic brand management : new approaches to creating and evaluating brand equity /
  nork: Kapferer, Jean-Noel
  Argitaratua: (1994)
• New strategic brand management: Creating and sustaining brand equity long term /
  nork: Kapferer, Jean- Noel
  Argitaratua: (2004)
• The new strategic brand management : creating and sustaining brand equity long term /
  nork: Kapferer, Jean-Noel
  Argitaratua: (2004)