Strategic brand management creating and sustaining brand equity

Podobné jednotky

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  Vydáno: (2000)
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  Vydáno: (2000)
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• New strategic brand management: Creating and sustaining brand equity long term /
  Autor: Kapferer, Jean- Noel
  Vydáno: (2004)
• The new strategic brand management : creating and sustaining brand equity long term /
  Autor: Kapferer, Jean-Noel
  Vydáno: (2004)