Kapferer, J. (1997). Strategic brand management: Creating and sustaining brand equity (2nd ed.). Kogan.
Chicago-стиль цитированияKapferer, Jean-Noel. Strategic Brand Management: Creating and Sustaining Brand Equity. 2nd ed. London: Kogan, 1997.
MLA-цитированиеKapferer, Jean-Noel. Strategic Brand Management: Creating and Sustaining Brand Equity. 2nd ed. Kogan, 1997.
Предупреждение: эти цитированмия не могут быть всегда правильны на 100%.