Cita APA

Kapferer, J. (1997). Strategic brand management: Creating and sustaining brand equity (2nd ed.). Kogan.

Chicago Edition Citation

Kapferer, Jean-Noel. Strategic Brand Management: Creating and Sustaining Brand Equity. 2nd ed. London: Kogan, 1997.

Cita MLA

Kapferer, Jean-Noel. Strategic Brand Management: Creating and Sustaining Brand Equity. 2nd ed. Kogan, 1997.