Cita APA

Wells, W. (1998). Advertising: Principles and practice (4th ed.). Prentice-Hall of India.

Citación estilo Chicago

Wells, William. Advertising: Principles and Practice. 4th ed. New Jersey: Prentice-Hall of India, 1998.

Cita MLA

Wells, William. Advertising: Principles and Practice. 4th ed. Prentice-Hall of India, 1998.