Wells, W. (1998). Advertising: Principles and practice (4th ed.). Prentice-Hall of India.
Chicago ZitierstilWells, William. Advertising: Principles and Practice. 4th ed. New Jersey: Prentice-Hall of India, 1998.
MLA ZitierstilWells, William. Advertising: Principles and Practice. 4th ed. Prentice-Hall of India, 1998.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.