Cita APA

Stanton, W. J., & Etzel, M. J. W. (1994). Fundamentals of marketing (10.).

Citación estilo Chicago

Stanton, William J., and Michael J. Walker Etzel. Fundamentals of Marketing. 10. :, 1994.

Cita MLA

Stanton, William J., and Michael J. Walker Etzel. Fundamentals of Marketing. 10. 1994.