Stanton, W. J., & Etzel, M. J. W. (1994). Fundamentals of marketing (10.).
Chicago Edition CitationStanton, William J., and Michael J. Walker Etzel. Fundamentals of Marketing. 10. :, 1994.
MLA Edition CitationStanton, William J., and Michael J. Walker Etzel. Fundamentals of Marketing. 10. 1994.
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