APA Edition Citation

Wells, W. D., & Prensky, D. (1996). Consumer behavior. John wiley and sons.

Chicago Edition Citation

Wells, William D., and David Prensky. Consumer Behavior. NewYork: John wiley and sons, 1996.

MLA Edition Citation

Wells, William D., and David Prensky. Consumer Behavior. John wiley and sons, 1996.

Warning: These citations may not always be 100% accurate.