APA Edition Citation

Moore, W. L., & Pessemier, E. A. (1993). Product planning and management:\: Designing and delevering value. McGraw hill.

Chicago Edition Citation

Moore, William L., and Edgar A. Pessemier. Product Planning and Management:\: Designing and Delevering Value. New York: McGraw hill, 1993.

MLA Edition Citation

Moore, William L., and Edgar A. Pessemier. Product Planning and Management:\: Designing and Delevering Value. McGraw hill, 1993.