Southgate, P. (1994). Total branding by design: How to make your brand's packaging more effective. Kogan page.
Citação norma ChicagoSouthgate, Paul. Total Branding by Design: How to Make Your Brand's Packaging More Effective. New York: Kogan page, 1994.
Citação norma MLASouthgate, Paul. Total Branding by Design: How to Make Your Brand's Packaging More Effective. Kogan page, 1994.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.