What's in a brand? building equity through advertising

Antzeko izenburuak

• What's in a brand? building brand equity through advertising
  nork: Jones, John Philip
  Argitaratua: (1998)
• What's in a brand: Building brand equity through advertising
  nork: Philip-Jones, John
  Argitaratua: (1998)
• What's in a brand? : building brand equity through advertising
  nork: John Philip Johnes
  Argitaratua: (1998)
• What is in a name? advertising and the concept of brands
  nork: Jones, John Philip
  Argitaratua: (2003)
• How to use advertising to build strong brands
  nork: Jones, John Philip
  Argitaratua: (1999)