Laddar...

QR-kod

What's in a brand? building equity through advertising

Bibliografiska uppgifter
Huvudupphovsman:	Jones, John Philip
Materialtyp:	Printed Book
Språk:	English
Publicerad:	New Delhi Tata McGraw-Hill 1998
Ämnen:	Advertising

Liknande verk

What's in a brand? building brand equity through advertising
av: Jones, John Philip
Publicerad: (1998)

What's in a brand: Building brand equity through advertising
av: Philip-Jones, John
Publicerad: (1998)

What's in a brand? : building brand equity through advertising
av: John Philip Johnes
Publicerad: (1998)

What is in a name? advertising and the concept of brands
av: Jones, John Philip
Publicerad: (2003)

How to use advertising to build strong brands
av: Jones, John Philip
Publicerad: (1999)

Advertising and brand building : principles and cases studies
av: Pongiannan, K ed
Publicerad: (2012)

Advertising and brand building : Principles and case studies
Publicerad: (2012)

Advertising and promotion: Communicating brands
av: Hackley, Chris
Publicerad: (2005)

Advertising and integrated brand promotion /
av: O'Guinn, Thomas C. .
Publicerad: (2007)

Advertising and Promotion; Communicating Brands
av: Hackley,Chris
Publicerad: (2005)

What's in a brand : buiding brand equity through advertising
av: John, Philip Jones
Publicerad: (1998)

Branding unbound The future of advertising,sales and the brand experience in /
av: Mathieson, Rick
Publicerad: (2007)

Advertising media planning: A brand management approach
av: Kelley, Larry D; Jugenheimer, Donald W
Publicerad: (2004)

How to advertise: what works, what doesn`t and why /
av: Roaman, Kenneth .
Publicerad: (2001)

Advertising organizations and publications /
av: Jones, John Philip .
Publicerad: (2004)

Advertising and integrated brand promotion
av: O'Guinn, Thomas C.
Publicerad: (2003)

How to advertise : what works, what doesn't - any why
av: Roman, Kenneth; Maas, Jane
Publicerad: (2008)

Advertising and the mind of the consumer: What works, what doesn`t, and why
av: Sutherland, Max; Sylvester, Alice K
Publicerad: (2004)

Advertising and the mind of the consumer: What works, what doesn`t, and why
av: Sutherland, Max; Sylvester, Alice K
Publicerad: (2004)

How to use advertising to build strong brands
av: John Philip Jones
Publicerad: (1999)

Advertising and brand management/
av: Amita Charan
Publicerad: (2018)

The ultimate secrects of advertising
av: Jones, John Philip; Author
Publicerad: (2002)

International advertising: realities and myths
av: Jones, John Philip; Editor
Publicerad: (2000)

business of advertising
av: Jones, Robert W.
Publicerad: (1974)

Brand Journalism /
av: Bull, Andy
Publicerad: (2013)

Advertising management: with integrated brand finance /
Publicerad: (2009)

When ADS Work : New proof that advertising triggers sales
av: Jones, John Philip
Publicerad: (2007)

When ads work : new proof that advertising triggers sales
av: Jones, John Philip
Publicerad: (2007)

When ads work: new proof that advertising triggers sales /
av: Jones, John Philip .
Publicerad: (2005)

Avertising and Integrated Brand Promotion
av: O'Guinn, Thomas C
Publicerad: (2007)

How to turn Advertising Expenses into Investments: 20 signposts to greater efficiency
av: Jones, John Philip
Publicerad: (2005)

Advertising media planning: a brand management approach /
av: Kelley, Larry D .
Publicerad: (2004)

How advertising works : the role of research
av: John philip jones
Publicerad: (1998)

Behind powerful brands: from strategy to campaign
av: Jones, John Philip; Author
Publicerad: (2000)

Impact of Advertising on Brand Awareness and Consumer Preference(with special reference to womwn's wear)
av: Kurien,Priya Rachel
Publicerad: (2014)

Advertising and Promotion:Communicating Brands
av: Chris Hackley
Publicerad: (2005)

Brand lands, hot spots and cool spaces /
av: Christian Mikunda
Publicerad: (1997)

Brand journalism /
av: Bull, Andy

Brand journalism
av: Bull, Andy
Publicerad: (2013)

Advertising basics: a resource guide for biginners
av: Vilanilam, John Vergis
Publicerad: (2006)