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What's in a brand? building equity through advertising
| मुख्य लेखक: | Jones, John Philip |
|---|---|
| स्वरूप: | Printed Book |
| भाषा: | English |
| प्रकाशित: |
New Delhi
Tata McGraw-Hill
1998
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| विषय: |
समान संसाधन
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What's in a brand? building brand equity through advertising
द्वारा: Jones, John Philip
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What's in a brand: Building brand equity through advertising
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प्रकाशित: (1998) -
What's in a brand? : building brand equity through advertising
द्वारा: John Philip Johnes
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What is in a name? advertising and the concept of brands
द्वारा: Jones, John Philip
प्रकाशित: (2003) -
How to use advertising to build strong brands
द्वारा: Jones, John Philip
प्रकाशित: (1999)