Cargando...

Código QR

What's in a brand? building equity through advertising

Detalles Bibliográficos
Autor Principal:	Jones, John Philip
Formato:	Printed Book
Idioma:	English
Publicado:	New Delhi Tata McGraw-Hill 1998
Subjects:	Advertising

Títulos similares

What's in a brand? building brand equity through advertising
por: Jones, John Philip
Publicado: (1998)

What's in a brand: Building brand equity through advertising
por: Philip-Jones, John
Publicado: (1998)

What's in a brand? : building brand equity through advertising
por: John Philip Johnes
Publicado: (1998)

What is in a name? advertising and the concept of brands
por: Jones, John Philip
Publicado: (2003)

How to use advertising to build strong brands
por: Jones, John Philip
Publicado: (1999)

Advertising and brand building : principles and cases studies
por: Pongiannan, K ed
Publicado: (2012)

Advertising and brand building : Principles and case studies
Publicado: (2012)

Advertising and promotion: Communicating brands
por: Hackley, Chris
Publicado: (2005)

Advertising and integrated brand promotion /
por: O'Guinn, Thomas C. .
Publicado: (2007)

Advertising and Promotion; Communicating Brands
por: Hackley,Chris
Publicado: (2005)

What's in a brand : buiding brand equity through advertising
por: John, Philip Jones
Publicado: (1998)

Branding unbound The future of advertising,sales and the brand experience in /
por: Mathieson, Rick
Publicado: (2007)

Advertising media planning: A brand management approach
por: Kelley, Larry D; Jugenheimer, Donald W
Publicado: (2004)

How to advertise: what works, what doesn`t and why /
por: Roaman, Kenneth .
Publicado: (2001)

Advertising organizations and publications /
por: Jones, John Philip .
Publicado: (2004)

Advertising and integrated brand promotion
por: O'Guinn, Thomas C.
Publicado: (2003)

How to advertise : what works, what doesn't - any why
por: Roman, Kenneth; Maas, Jane
Publicado: (2008)

Advertising and the mind of the consumer: What works, what doesn`t, and why
por: Sutherland, Max; Sylvester, Alice K
Publicado: (2004)

Advertising and the mind of the consumer: What works, what doesn`t, and why
por: Sutherland, Max; Sylvester, Alice K
Publicado: (2004)

How to use advertising to build strong brands
por: John Philip Jones
Publicado: (1999)

Advertising and brand management/
por: Amita Charan
Publicado: (2018)

The ultimate secrects of advertising
por: Jones, John Philip; Author
Publicado: (2002)

International advertising: realities and myths
por: Jones, John Philip; Editor
Publicado: (2000)

business of advertising
por: Jones, Robert W.
Publicado: (1974)

Brand Journalism /
por: Bull, Andy
Publicado: (2013)

Advertising management: with integrated brand finance /
Publicado: (2009)

When ADS Work : New proof that advertising triggers sales
por: Jones, John Philip
Publicado: (2007)

When ads work : new proof that advertising triggers sales
por: Jones, John Philip
Publicado: (2007)

When ads work: new proof that advertising triggers sales /
por: Jones, John Philip .
Publicado: (2005)

Avertising and Integrated Brand Promotion
por: O'Guinn, Thomas C
Publicado: (2007)

How to turn Advertising Expenses into Investments: 20 signposts to greater efficiency
por: Jones, John Philip
Publicado: (2005)

Advertising media planning: a brand management approach /
por: Kelley, Larry D .
Publicado: (2004)

How advertising works : the role of research
por: John philip jones
Publicado: (1998)

Behind powerful brands: from strategy to campaign
por: Jones, John Philip; Author
Publicado: (2000)

Impact of Advertising on Brand Awareness and Consumer Preference(with special reference to womwn's wear)
por: Kurien,Priya Rachel
Publicado: (2014)

Advertising and Promotion:Communicating Brands
por: Chris Hackley
Publicado: (2005)

Brand lands, hot spots and cool spaces /
por: Christian Mikunda
Publicado: (1997)

Brand journalism /
por: Bull, Andy

Brand journalism
por: Bull, Andy
Publicado: (2013)

Advertising basics: a resource guide for biginners
por: Vilanilam, John Vergis
Publicado: (2006)