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What's in a brand? building equity through advertising

Xehetasun bibliografikoak
Egile nagusia:	Jones, John Philip
Formatua:	Printed Book
Hizkuntza:	English
Argitaratua:	New Delhi Tata McGraw-Hill 1998
Gaiak:	Advertising

Antzeko izenburuak

What's in a brand? building brand equity through advertising
nork: Jones, John Philip
Argitaratua: (1998)

What's in a brand: Building brand equity through advertising
nork: Philip-Jones, John
Argitaratua: (1998)

What's in a brand? : building brand equity through advertising
nork: John Philip Johnes
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What is in a name? advertising and the concept of brands
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How to use advertising to build strong brands
nork: Jones, John Philip
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Advertising and brand building : principles and cases studies
nork: Pongiannan, K ed
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Advertising and brand building : Principles and case studies
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Advertising and promotion: Communicating brands
nork: Hackley, Chris
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Advertising and integrated brand promotion /
nork: O'Guinn, Thomas C. .
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Advertising and Promotion; Communicating Brands
nork: Hackley,Chris
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What's in a brand : buiding brand equity through advertising
nork: John, Philip Jones
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Branding unbound The future of advertising,sales and the brand experience in /
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Advertising media planning: A brand management approach
nork: Kelley, Larry D; Jugenheimer, Donald W
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How to advertise: what works, what doesn`t and why /
nork: Roaman, Kenneth .
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Advertising organizations and publications /
nork: Jones, John Philip .
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Advertising and integrated brand promotion
nork: O'Guinn, Thomas C.
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How to advertise : what works, what doesn't - any why
nork: Roman, Kenneth; Maas, Jane
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Advertising and the mind of the consumer: What works, what doesn`t, and why
nork: Sutherland, Max; Sylvester, Alice K
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Advertising and the mind of the consumer: What works, what doesn`t, and why
nork: Sutherland, Max; Sylvester, Alice K
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How to use advertising to build strong brands
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Advertising and brand management/
nork: Amita Charan
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The ultimate secrects of advertising
nork: Jones, John Philip; Author
Argitaratua: (2002)

International advertising: realities and myths
nork: Jones, John Philip; Editor
Argitaratua: (2000)

business of advertising
nork: Jones, Robert W.
Argitaratua: (1974)

Brand Journalism /
nork: Bull, Andy
Argitaratua: (2013)

Advertising management: with integrated brand finance /
Argitaratua: (2009)

When ADS Work : New proof that advertising triggers sales
nork: Jones, John Philip
Argitaratua: (2007)

When ads work : new proof that advertising triggers sales
nork: Jones, John Philip
Argitaratua: (2007)

When ads work: new proof that advertising triggers sales /
nork: Jones, John Philip .
Argitaratua: (2005)

Avertising and Integrated Brand Promotion
nork: O'Guinn, Thomas C
Argitaratua: (2007)

How to turn Advertising Expenses into Investments: 20 signposts to greater efficiency
nork: Jones, John Philip
Argitaratua: (2005)

Advertising media planning: a brand management approach /
nork: Kelley, Larry D .
Argitaratua: (2004)

How advertising works : the role of research
nork: John philip jones
Argitaratua: (1998)

Behind powerful brands: from strategy to campaign
nork: Jones, John Philip; Author
Argitaratua: (2000)

Impact of Advertising on Brand Awareness and Consumer Preference(with special reference to womwn's wear)
nork: Kurien,Priya Rachel
Argitaratua: (2014)

Advertising and Promotion:Communicating Brands
nork: Chris Hackley
Argitaratua: (2005)

Brand lands, hot spots and cool spaces /
nork: Christian Mikunda
Argitaratua: (1997)

Brand journalism /
nork: Bull, Andy

Brand journalism
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Argitaratua: (2013)

Advertising basics: a resource guide for biginners
nork: Vilanilam, John Vergis
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