What's in a brand? building equity through advertising

Similar Items

• What's in a brand? building brand equity through advertising
  od: Jones, John Philip
  Izdano: (1998)
• What's in a brand: Building brand equity through advertising
  od: Philip-Jones, John
  Izdano: (1998)
• What's in a brand? : building brand equity through advertising
  od: John Philip Johnes
  Izdano: (1998)
• What is in a name? advertising and the concept of brands
  od: Jones, John Philip
  Izdano: (2003)
• How to use advertising to build strong brands
  od: Jones, John Philip
  Izdano: (1999)