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| LEADER |
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|a 659.1
|b JON
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| 100 |
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|a Jones, John Philip
|9 739
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| 245 |
|
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|a What's in a brand?
|b building equity through advertising
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| 300 |
|
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|a xxiii, 335p.
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| 653 |
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|a Advertising
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| 942 |
|
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|c BK
|6 _
|
| 260 |
|
|
|a New Delhi
|b Tata McGraw-Hill
|c 1998
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| 020 |
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|a 0074632019
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| 999 |
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|c 91531
|d 91531
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|r 2011-11-14
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|y BK
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