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What's in a brand? building equity through advertising
| Autor principal: | |
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| Formato: | Printed Book |
| Lenguaje: | English |
| Publicado: |
New Delhi
Tata McGraw-Hill
1998
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| Materias: |
| Descripción Física: | xxiii, 335p. |
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| ISBN: | 0074632019 |