Jones, J. P. (1998). What's in a brand?: Building equity through advertising. Tata McGraw-Hill.
Chicago-стиль цитированияJones, John Philip. What's in a Brand?: Building Equity Through Advertising. New Delhi: Tata McGraw-Hill, 1998.
MLA-цитированиеJones, John Philip. What's in a Brand?: Building Equity Through Advertising. Tata McGraw-Hill, 1998.
Предупреждение: эти цитированмия не могут быть всегда правильны на 100%.