Jones, J. P. (1998). What's in a brand?: Building equity through advertising. Tata McGraw-Hill.
Chicago Edition CitationJones, John Philip. What's in a Brand?: Building Equity Through Advertising. New Delhi: Tata McGraw-Hill, 1998.
Deismireacht MLAJones, John Philip. What's in a Brand?: Building Equity Through Advertising. Tata McGraw-Hill, 1998.
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