APA Edition Citation

Jones, J. P. (1998). What's in a brand?: Building equity through advertising. Tata McGraw-Hill.

Chicago Edition Citation

Jones, John Philip. What's in a Brand?: Building Equity Through Advertising. New Delhi: Tata McGraw-Hill, 1998.

MLA Edition Citation

Jones, John Philip. What's in a Brand?: Building Equity Through Advertising. Tata McGraw-Hill, 1998.