What's in a brand? building brand equity through advertising

Documenti analoghi

• What's in a brand? building equity through advertising
  di: Jones, John Philip
  Pubblicazione: (1998)
• What's in a brand: Building brand equity through advertising
  di: Philip-Jones, John
  Pubblicazione: (1998)
• What's in a brand? : building brand equity through advertising
  di: John Philip Johnes
  Pubblicazione: (1998)
• What is in a name? advertising and the concept of brands
  di: Jones, John Philip
  Pubblicazione: (2003)
• How to use advertising to build strong brands
  di: Jones, John Philip
  Pubblicazione: (1999)