Loading...
What's in a brand? building brand equity through advertising
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
NewDelhi
Tata McGraw Hill
1998
|
| Subjects: |
| Item Description: | X:513 N83 |
|---|---|
| Physical Description: | xxiii, 335p. |
| ISBN: | 0074632019 |