APA-referens

Jones, J. P. (1998). What's in a brand?: Building brand equity through advertising. Tata McGraw Hill.

Chicago-stil citat

Jones, John Philip. What's in a Brand?: Building Brand Equity Through Advertising. NewDelhi: Tata McGraw Hill, 1998.

MLA-referens

Jones, John Philip. What's in a Brand?: Building Brand Equity Through Advertising. Tata McGraw Hill, 1998.

Varning: dessa hänvisningar är inte alltid fullständigt riktiga.