Jones, J. P. (1998). What's in a brand?: Building brand equity through advertising. Tata McGraw Hill.
Chicago-стиль цитированияJones, John Philip. What's in a Brand?: Building Brand Equity Through Advertising. NewDelhi: Tata McGraw Hill, 1998.
MLA-цитированиеJones, John Philip. What's in a Brand?: Building Brand Equity Through Advertising. Tata McGraw Hill, 1998.
Предупреждение: эти цитированмия не могут быть всегда правильны на 100%.