Jones, J. P. (1998). What's in a brand?: Building brand equity through advertising. Tata McGraw Hill.
Citação norma ChicagoJones, John Philip. What's in a Brand?: Building Brand Equity Through Advertising. NewDelhi: Tata McGraw Hill, 1998.
Citação norma MLAJones, John Philip. What's in a Brand?: Building Brand Equity Through Advertising. Tata McGraw Hill, 1998.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.