Jones, J. P. (1998). What's in a brand?: Building brand equity through advertising. Tata McGraw Hill.
シカゴスタイル引用形Jones, John Philip. What's in a Brand?: Building Brand Equity Through Advertising. NewDelhi: Tata McGraw Hill, 1998.
MLA引用形式Jones, John Philip. What's in a Brand?: Building Brand Equity Through Advertising. Tata McGraw Hill, 1998.
警告: この引用は必ずしも正確ではありません.