APA način citiranja

Jones, J. P. (1998). What's in a brand?: Building brand equity through advertising. Tata McGraw Hill.

Čikaški stil citiranja

Jones, John Philip. What's in a Brand?: Building Brand Equity Through Advertising. NewDelhi: Tata McGraw Hill, 1998.

MLA način citiranja

Jones, John Philip. What's in a Brand?: Building Brand Equity Through Advertising. Tata McGraw Hill, 1998.