Cita APA

Jones, J. P. (1998). What's in a brand?: Building brand equity through advertising. Tata McGraw Hill.

Chicago Edition Citation

Jones, John Philip. What's in a Brand?: Building Brand Equity Through Advertising. NewDelhi: Tata McGraw Hill, 1998.

Cita MLA

Jones, John Philip. What's in a Brand?: Building Brand Equity Through Advertising. Tata McGraw Hill, 1998.