APA Edition Citation

Sissors, J. Z., & Bumba, L. (1996). Advertising media planning (5th ed.). NTC business books.

Chicago Edition Citation

Sissors, Jack Z., and Lincoln Bumba. Advertising Media Planning. 5th ed. Chicago: NTC business books, 1996.

MLA Edition Citation

Sissors, Jack Z., and Lincoln Bumba. Advertising Media Planning. 5th ed. NTC business books, 1996.

Warning: These citations may not always be 100% accurate.